In our continued partnership with Nielsen, Beaman Inc. was called upon to develop and execute a far-reaching media relations campaign for “Young, Connected and Black: African-American Millennials are Driving Social Change and Leading Digital Advancement,” an annual installment of reports facilitated by Nielsen and branded The Diverse Intelligence Series.
The Diverse Intelligence Series, one of the industry’s most comprehensive third-party research reports on how to better understand ethnic consumers, positions Nielsen and its executives as authorities multicultural consumers. “Young, Connected and Black: African-American Millennials are Driving Social Change and Leading Digital Advancement,” was heavily focused on Black millennial consumers. It was our job to ensure that a variety of top media outlets were engaged to champion the report and its findings. Nielsen data, quotes and/or interviews were featured in articles from USA Today, The Root, ESSENCE, Ebony, Ad Age, Fortune, Yahoo!, MTV.com, DiversityInc., and Black Enterprise, to name a few.
The push was a colossal success, bolstering 110 media placements, more than 181 million impressions, creating a new milestone for media coverage supporting a Diverse Intelligence Series report since the platform’s launch in 2011.
At Beaman Inc., the strength of partnership leads to great results. Come experience the difference where respect for audiences yields great returns.