Category Archive
In our continued partnership with Nielsen, Beaman Inc. was called upon to develop and execute a far-reaching media relations campaign for “Young, Connected and Black: African-American Millennials are Driving Social Change and Leading Digital Advancement,” an annual installment of reports facilitated by Nielsen and branded The Diverse Intelligence Series.
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The Coca-Cola Company first partnered with the Essence Music Festival in 1995. As the festival has grown in recognition and attendance, the brand’s efforts have met its challenges. Impressed with Beaman Inc.’s performance during the CIAA Basketball Tournament in Charlotte, Coca-Cola presented the challenge to re-engage African-American customers in a meaningful way.
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In a multi-tiered rollout, Beaman Inc. was entrusted to develop a holistic campaign approach for the Dan Ryan Expressway Reconstruction project in 2004.
Spanning 24 months, the complex project included partnerships with CDOT, PACE, CTA, and METRA. The Beaman Inc. team worked with these prestigious partners to educate and engage stakeholders and the public to to establish transparency; to build trust, awareness, and business opportunities; to ensure safety; and to share progress of the project.
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In partnership with Coca-Cola’s Global Community Connections team, Beaman Inc. brought one of the most intimate portraits of global icon Nelson Mandela to millennial audiences with special advance screenings of “Mandela: Long Walk to Freedom.”
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When Chicago Public Schools (CPS) needed to update its employee handbook and benefits guide, the Beaman Inc. team delivered a user-friendly design that was visually appealing. With a network of over 37,000 employees representing various walks of life, the team …
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In our ongoing relationship with Coca-Cola, the Beaman Inc. team managed public relations for the 62nd Annual CIAA Basketball Tournament. It was an honor to be entrusted with a relationship celebrating 40 years of partnership with one of the most distinguished events in Division II collegiate sports.
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